The Complete Guide to Instagram Marketing for Small Businesses

In today’s day and age, social media marketing is an essential tool for small businesses—especially those looking to build brand awareness and garner an audience without a hefty marketing investment. And while Facebook might be the platform most often used by businesses, Instagram is not one that should be overlooked, particularly if you wish to…

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7 Ways to Grow Your Small Business

Starting your own company is a challenge, but expanding and growing your business might be even more difficult! A good idea is just that—an idea—until you get a solid marketing plan behind it. If you want to expand that idea into a successful, profitable company, you’ve got to put in some work to grow your…

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How to Use Retargeting Ads to Build Your Brand

Retargeting ads are everywhere, used by businesses of every industry and size—and if your business doesn’t use them, it should! Think of retargeting as “reminder marketing”; after a visitor has left your site, you can have an ad follow them to another website to remind them about your brand or your company. Done right, retargeting…

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4 Ways to “Touch” a Lead Without Being Annoying

Converting leads to clients is all about following up, right? After all, the lead that gets ignored is the lead that gets away. But in an age where we’re all overloaded with junk emails, ads, and promotions, closing that sale is about more than just following up. There’s a difference between persistence—and becoming an annoyance…

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3 Super Easy Ways to Support Small Businesses

This past year has been difficult for people across the country—and across the globe. But it has been especially hard on local businesses, many of whom have lost clients and customers or have even been forced to close. Now more than ever, it’s important to support small businesses, any way we can. Support Small Businesses…

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Digital Ads 101: Getting Started on Online Advertising

You probably know that business success is all about gaining clients. And gaining clients starts with getting your name out there where potential customers can see it. But in today’s digital age, that has become a little more complex than a printed sign, an ad in the newspaper, or even a TV commercial. Today, digital…

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3 Jobs Anyone Can Do From Home—No Special Skills Required

Working from home is pretty much a dream come true, right? Sleeping in late, making your own schedule, working in your pajamas, or heck, working right in bed. Who doesn’t want to trade in their commute and long hours for that? If this sounds like your dream come true, then I’ve got some good news…

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Let Someone Else Do Social Media Management for You

Social media management might seem like something you can easily do yourself—you spend plenty of time scrolling Facebook, tweeting, and Instagramming already, so what’s the difference? Adding a few posts to a business account shouldn’t be too much more work, right? Actually, it really can be a full-time job! Why You Should Hire Someone to…

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5 Steps to Set Up Your Facebook Business Page

Every good business needs a web presence—it’s how businesses are found nowadays. And a big part of your web presence is, yes, your Facebook Business page. Even if you’ve opted not to have a personal Facebook account, you still probably want to have one for your business. The good news is that setting up a…

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5 Low-Cost (or Free) Construction Marketing Strategies

Don’t get overwhelmed by the daily grind of marketing your business. Focus on these simple steps to get your brand out there and in front of more customers.

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