The Complete Guide to Instagram Marketing for Small Businesses

In today’s day and age, social media marketing is an essential tool for small businesses—especially those looking to build brand awareness and garner an audience without a hefty marketing investment. And while Facebook might be the platform most often used by businesses, Instagram is not one that should be overlooked, particularly if you wish to…

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7 Ways to Grow Your Small Business

Starting your own company is a challenge, but expanding and growing your business might be even more difficult! A good idea is just that—an idea—until you get a solid marketing plan behind it. If you want to expand that idea into a successful, profitable company, you’ve got to put in some work to grow your…

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5 Pages Every Website Should Have

A website is a must-have for every business. But not all websites are created equal. If you want a site that benefits your clients—and therefore your business—you should follow site-building best practices to ensure your site is informative, easy to navigate, and paints your business in its best light. For example, you should make sure…

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How Much Should You Charge for Your Services?

Determining how much to charge your clients is a simply matter of calculating how much you spend and how much you want to make. Here’s a quick, step-by-step formula for setting an hourly rate for your services.

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How to Start an LLC in North Carolina

Thinking of starting your own company here in North Carolina? It’s probably a good idea to establish an LLC before you get your business going. An LLC (limited liability corporation) helps to protect you, as the business owner, by limiting your liability to the resources of your business. In other words, it protects your personal…

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3 Super Easy Ways to Support Small Businesses

This past year has been difficult for people across the country—and across the globe. But it has been especially hard on local businesses, many of whom have lost clients and customers or have even been forced to close. Now more than ever, it’s important to support small businesses, any way we can. Support Small Businesses…

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4 Things Your Company Needs to Hire Someone to Do

Many business owners branch off on their own because they enjoy wearing more than one hat. And when you first get started, that’s a good thing! You’ll probably find yourself filling a lot of roles in the early days—customer service rep, marketer, manager, accountant… maybe more. But as your business and your client base start…

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5 Things You Can Do (From Home!) to Build Your Brand

It’s a tough time to be a small business, but that doesn’t mean you shouldn’t keep doing what you love! Here’s how you can build your brand from home.

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