The Complete Guide to Instagram Marketing for Small Businesses

In today’s day and age, social media marketing is an essential tool for small businesses—especially those looking to build brand awareness and garner an audience without a hefty marketing investment. And while Facebook might be the platform most often used by businesses, Instagram is not one that should be overlooked, particularly if you wish to…

Read More

7 Ways to Grow Your Small Business

Starting your own company is a challenge, but expanding and growing your business might be even more difficult! A good idea is just that—an idea—until you get a solid marketing plan behind it. If you want to expand that idea into a successful, profitable company, you’ve got to put in some work to grow your…

Read More

5 Pages Every Website Should Have

A website is a must-have for every business. But not all websites are created equal. If you want a site that benefits your clients—and therefore your business—you should follow site-building best practices to ensure your site is informative, easy to navigate, and paints your business in its best light. For example, you should make sure…

Read More

How to Use Retargeting Ads to Build Your Brand

Retargeting ads are everywhere, used by businesses of every industry and size—and if your business doesn’t use them, it should! Think of retargeting as “reminder marketing”; after a visitor has left your site, you can have an ad follow them to another website to remind them about your brand or your company. Done right, retargeting…

Read More

How Much Should You Charge for Your Services?

Determining how much to charge your clients is a simply matter of calculating how much you spend and how much you want to make. Here’s a quick, step-by-step formula for setting an hourly rate for your services.

Read More

7 Signs It’s Time to Update Your Website

A good website is an invaluable resource, both to you as a small business owner and to your clients. First and foremost, your site helps get your name out there to attract new customers. Secondly, it’s an easy way to relay imperative information—like your address and phone number. And thirdly, it allows you to interact…

Read More

Let Someone Else Do Social Media Management for You

Social media management might seem like something you can easily do yourself—you spend plenty of time scrolling Facebook, tweeting, and Instagramming already, so what’s the difference? Adding a few posts to a business account shouldn’t be too much more work, right? Actually, it really can be a full-time job! Why You Should Hire Someone to…

Read More

5 Things You Can Do (From Home!) to Build Your Brand

It’s a tough time to be a small business, but that doesn’t mean you shouldn’t keep doing what you love! Here’s how you can build your brand from home.

Read More

Set Yourself Up for Success (Yes, Now) From Your Couch!

Now is a great time to invest in your business! Try some of these tips and contact us if you need help!

Read More