7 Ways to Grow Your Small Business

Starting your own company is a challenge, but expanding and growing your business might be even more difficult! A good idea is just that—an idea—until you get a solid marketing plan behind it. If you want to expand that idea into a successful, profitable company, you’ve got to put in some work to grow your…

Read More

5 Pages Every Website Should Have

A website is a must-have for every business. But not all websites are created equal. If you want a site that benefits your clients—and therefore your business—you should follow site-building best practices to ensure your site is informative, easy to navigate, and paints your business in its best light. For example, you should make sure…

Read More

How to Use Retargeting Ads to Build Your Brand

Retargeting ads are everywhere, used by businesses of every industry and size—and if your business doesn’t use them, it should! Think of retargeting as “reminder marketing”; after a visitor has left your site, you can have an ad follow them to another website to remind them about your brand or your company. Done right, retargeting…

Read More

How Much Should You Charge for Your Services?

Determining how much to charge your clients is a simply matter of calculating how much you spend and how much you want to make. Here’s a quick, step-by-step formula for setting an hourly rate for your services.

Read More

How to Start an LLC in North Carolina

Thinking of starting your own company here in North Carolina? It’s probably a good idea to establish an LLC before you get your business going. An LLC (limited liability corporation) helps to protect you, as the business owner, by limiting your liability to the resources of your business. In other words, it protects your personal…

Read More

Why Your Small Business Needs a Blog

Nowadays, a big part of business is done online. Customers find products, services, and service providers on the internet—through web searches, social media, and online reviews. So for small businesses, it’s crucial to have a strong internet presence, regardless of your industry or line of work. And blogging can be a great way to bolster…

Read More

3 Jobs Anyone Can Do From Home—No Special Skills Required

Working from home is pretty much a dream come true, right? Sleeping in late, making your own schedule, working in your pajamas, or heck, working right in bed. Who doesn’t want to trade in their commute and long hours for that? If this sounds like your dream come true, then I’ve got some good news…

Read More

Get Organized with These Easy Business Management Tips

Running a business can get a little messy if you don’t know how to stay organized. Admittedly, some folks thrive on disorder… but most of us could probably benefit from a little bit of structure. Just like decluttering a house, however, decluttering your business can seem overwhelming if you don’t know how to start. Simple…

Read More

Creating Valuable Content for Your Clients

Let’s talk about something really important—creating valuable, usable content that your clients actually want to read. I’m not alone in saying that I hate the sales pitches all over social media and blogs these days. People don’t want to read that, and if they get the impression you’re just trying to sell them something, they’ll…

Read More

5 Things You Can Do (From Home!) to Build Your Brand

It’s a tough time to be a small business, but that doesn’t mean you shouldn’t keep doing what you love! Here’s how you can build your brand from home.

Read More