Why Your Small Business Needs a Blog

Nowadays, a big part of business is done online. Customers find products, services, and service providers on the internet—through web searches, social media, and online reviews. So for small businesses, it’s crucial to have a strong internet presence, regardless of your industry or line of work. And blogging can be a great way to bolster that internet presence.

Build Your Small Business with a Blog

a man blogging at a laptop

Establishing a blog comes with numerous benefits—both to your business and to your clients. Blogging helps to get your name out as an expert in your subject area. It can help build your site’s SEO. It can provide useful or interesting content to potential clients. It can help establish your credibility… and a whole lot more.

Here’s why your small business needs a blog.

Blogging boosts SEO

seo stats for a website

One of the biggest perks to starting a blog is the SEO boost. Search engines like Google love fresh content, and blogs are an easy way to get new content onto your site without having to clutter up your site by creating additional pages.

Blogging also provides an opportunity to insert specific keywords into your posts, thus bulking your SEO for those keywords. You can also add links to relevant pages across your site, which helps to build up the SEO for those pages. All in all, it’s a win-win!

Blogging establishes you as an area expert

a carpenter taking measurements

Writing a blog post is a great way to show your clients that you’re an expert in your line of work. No matter what you do, you can probably find a way to showcase your expertise. Show off your latest construction project, that luxurious home you just sold, or the amazing haircut your last client just walked out with.

Even if your business doesn’t deliver a concrete product, you can still establish yourself as an expert in your field. Pick a subject relevant to your line of work and write about it. For example, a real estate agent might want to detail some upcoming community events to let clients know they’re really in tune with the local happenings. An interior designer might write about current design trends. And a contractor might outline the process for a specific renovation project. Don’t be afraid to be creative!

Blogging encourages client interaction & drives traffic

a woman reading a blog

The ultimate goal of a blog is to create content that’s relevant and useful to your clients. Should a client like what you’re writing, they might reply to your blog. They might share it. This encourages more readers to interact, reply, and share, which gets more eyes on your post—and your business.

In short, interesting, quality blogs can drive traffic—to your social media, to your blog, to your site, and to your business. And the more eyeballs you can get, the more potential clients you’ll have!

Blogging builds your brand

building a brand using a website

Building your brand is essential to establishing steady business. But your brand is more than just the product or service you produce; it goes a lot deeper. What makes your company unique? What’s your mission? What are your values? Why should clients choose you over other businesses that offer a similar service or product?

Blogging can help you set your business apart from the competition. You can establish a voice (a particular tone or way of speaking/writing) that might distinguish you as fun and friendly or professional and no-nonsense. You can share your story. You can highlight unique details about your business. Overall, blogs are a way for you to add a little bit of character to your company.

What Makes a Good Business Blog?

You’re pretty convinced now that you need a blog for your small business, right? (If you’re not, maybe go back and re-read? You need one!) But what makes a good blog?

Here are a few little tips to get your blog looking (and working) great.

Use WordPress

writing a blog with wordpress

WordPress is probably the most popular blogging platform on the internet. Why? Because it’s free, it comes with a lot of easy-to-use plugins, and it allows you to customize to your heart’s content.

Your main site doesn’t even have to be through WordPress… you can easily set up a new website for your blog and link it to your main site. You can likely even do this using a subdomain (blog.yoursite.com) or subdirectory (yoursite.com/blog). To do this, you’ll have to set up a subdomain with your web host and install WordPress.

Keep your styling similar

selecting a template in wordpress

If your blog is on a different platform than your main site, it might be tempting to pick a whole new template or design for your blog. However, to avoid giving the user the impression that they’ve left your site, you want to keep your styling as similar as possible. Try to use the same fonts, colors, font sizes, and design elements on your blog that are used on your main site.

Decide what kind of blog to write

September Favorite Things by Elite Builders Group

Depending on your business, the content for your blogs could vary from blog to blog, or it could follow a structured theme. Ideally, you want to choose something in line with your product, service, or company.

Two companies with 5-star blogs

Need an example? Here are two local companies that do blogging better than most!

Raleigh Woodworks is a construction company focuses their writing on sharing knowledge and behind-the-scenes moments of home design and construction. Their blogs range from home projects to design and styling trends to DIY tips and more. They also share a lot of images of past products—which combines useful information with a little bit of product showcasing.

Elite Builders Group, a group of real estate agents in the Triangle, uses their knowledge of the area to create an engaging and SEO-friendly travel blog called Favorite Things. Each month, they showcase Triangle and North Carolina favorites on a particular topic—from barbecue joints to fall activities to coffee shops and more.

Ready to Get Your Small Business Blog Going?

Blogging might SOUND pretty great, but the reality is that a lot of business owners just don’t have the time to sit down, plan blog topics, write them, and post them. It can be a lot of work, especially if you’re not entirely sure what you’re doing. That’s where we come in!

At Corridor Consulting, we know a thing or two about blogging… and we’d love to help you get yours going! Whether you just need help setting up or you need someone to manage and write blogs for you, we’re here to help! Contact us today and let’s talk about your business.

3 Super Easy Ways to Support Small Businesses

This past year has been difficult for people across the country—and across the globe. But it has been especially hard on local businesses, many of whom have lost clients and customers or have even been forced to close. Now more than ever, it’s important to support small businesses, any way we can.

Support Small Businesses for FREE

a small business owner

Small businesses are essential to our communities, so supporting them during these difficult times is essential, too. Small businesses bring money into the local economy—and keep it there. They add jobs. They promote competition. They foster entrepreneurship and innovation. They add character and charm… In short, they’re pretty darn important.

During these trying times, small businesses need support and patronage more than ever. Fortunately, helping out local companies doesn’t have to mean shelling out hundreds of dollars.

Here are some simple ways to support your favorite local businesses.

Follow and engage on social media

liking a facebook post for a small business

Social media is a low-cost and easy-to-use way for local business owners to build their brand and get their name out to potential clients. In recent years, it’s become a huge source of advertising and client acquisition.

A super-easy way to help a small company expand its reach is to interact with them on social media. Like their posts. Leave a comment. Share. It only takes a second or two, but it can make a big difference for a local entrepreneur.

Write a review

leaving a review for a restaurant

Do you read reviews before you buy a product or choose a service provider? If you’re like most shoppers, you probably do! Reviews are a big part of small business—an arsenal of glowing reviews can help clients feel more confident and comfortable about choosing to work with a business or service provider.

It only takes a few minutes to head over to Google, Facebook, or Yelp and leave a 5-star review for your favorite local business. Talk about your experience with the company and why you’d recommend them. Mention what makes them unique or special. Tell readers why you love this business!

Those few minutes could be the difference between a reader that keeps scrolling… and a brand-new client.

Shop local

shopping at a local store

This might go without saying, but putting your money into local businesses, rather than in big national retailers or providers, is the best way to support local entrepreneurship. While it might not be feasible to trade all your online or big-box shopping for local companies, you can begin by making a plan.

Start with gifts for birthdays or the holidays. Head to your local farmers market for fresh produce. Try to find local replacements for products you might normally purchase online. It’s perfectly okay to start small and slowly try to expand your shopping list.

Really want to up the ante? Shop with a friend to double the spending power!

Want to Learn More About Supporting Small Business—Like Yours?

Are you a small business owner hoping to expand your reach and widen your client base? We can help! At Corridor Consulting, small business marketing is what we do! Contact us today and let’s chat about how we can help you broaden your horizons.

Digital Ads 101: Getting Started on Online Advertising

You probably know that business success is all about gaining clients. And gaining clients starts with getting your name out there where potential customers can see it. But in today’s digital age, that has become a little more complex than a printed sign, an ad in the newspaper, or even a TV commercial. Today, digital ads are the best way to grow your business—no matter what industry you work in.

What Are Digital Ads—And How Do We Use Them?

metrics from digital advertising

Digital advertising is pretty simple in concept. You deliver promotional content (i.e., ads) to users on the internet. The trick lies in figuring out how, and where, to do it most effectively.

In contrast to more traditional advertising, which reaches out to a wide, general audience, digital advertising can be tailored to reach specific audiences on specific platforms or sites—which can quickly become complex if you’re not sure who you’re targeting or the best way to reach your ideal audience.

So here’s what you need to know before you get started.

Types of Digital Ads & When to Use Them

a google ad for Google Ads
Photo courtesy Google.com

Digital ads come in a variety of formats, and each works a little differently to reach its intended audience.

Search Engine Marketing (SEM)

The most common form of Search Engine Marketing is Google Ads, since Google is the most widely used search engine in the world. You’ve probably even seen these ads before; they’re usually the top one or two results on your search results page—labeled as “Ad”. With SEM, you designate specific keywords that allow you to appear at the top of the search for that keyword.

Google Ads are great for driving traffic to specific landing pages on your site. They generally help to promote your business, service, or product, and they can even get people to visit you in person or give you a call.

Display Ads

You’ve definitely seen display ads before—they appear on other sites, sometimes for products related to the site you’re visiting, and other times based on your recent searches. Typically, they use text and images in either a banner or pop-up format, though they can also be videos.

These ads are good for retargeting, or redirecting people from other sites. They typically have a lower cost than Google Ads, but often have a lower conversion rate, too. However, they’re especially good for promoting local events to a target market area.

Social Media Ads

These days, whether we like to admit it or not, we spend a lot of time on social media. For business owners, social media offers a huge opportunity to get word out and locate potential clients—via Facebook, Instagram, YouTube, Tiktok, and more. But when regular posts on social media aren’t enough to grab the business you need, that’s when social media ads come into play.

Social media ads interrupt the user’s social engagement. This audience is not actively searching for your product or service, but social media platforms are very good at targeting viewers who might be interested in your business. Social media ads can also be a good reminder for people who’ve already visited your website or heard about your business.

Social media ads are especially effective for increasing your existing account’s followers, viewers, and overall engagement. Based on your current followers, these ads can help you find “lookalike” audiences similar to the one you already have.

Best Practices for Digital Ads

a facebook ad

Before you launch an ad campaign, you should take some time to plan not just where or how you’ll advertise, but also what your ad will contain. Keep in mind that each type of advertising will have a different audience, and understanding that audience can help determine how your ad should look or what it should say.

Here are a few quick tips for getting an ad set up.

Create a strong call to action

Your call to action is one of the most important aspects of your ad. You’ve got to tell the viewer what you want them to do—directly and specifically. Call? Click? Visit? Download? Let them know.

Be straightforward and simple

Keep it short and sweet. Lengthy or confusing ads will lose your viewer. Be concise and to the point.

Make sure your brand is evident

A good way to keep it short and sweet, while still ensuring your viewer knows who or what you are, is to make your brand prominent. Your brand is your “identity”, what sets you apart from the competition, so make sure it’s front and center.

Consider your medium

A TikTok ad isn’t going to look the same as a Google Search Ad. Your audience will be different. Your formatting will be different. The medium is different, so you’ve got to compensate accordingly.

Confused by All the Ad Information Out There?

We hear you loud and clear! Digital advertising isn’t something you learn overnight! It takes years of research, practice, and perfecting. If you don’t have the time for all that (hey, you’re running a business—you probably don’t), then we can help! Contact Corridor Consulting to find out more about what we can do for you and your business. We’d love to chat!

Building a Website for SEO (Search Engine Optimization)

Why build a website? The most obvious reason is to provide a place where clients can find out more information about your business: what you do, what you cost, how to get in touch with you, your past projects, etc. But say a would-be client doesn’t know you exist—can they find your website via Google? If you’ve built your site with Search Engine Optimization (that is, SEO) in mind, the answer should be, yes!

What Is Search Engine Optimization?

a diagram of site performance

Simply put, SEO is a process of increasing traffic to your website through organic search engine results. In other words, good SEO enables your site to be found by users searching generic keywords on Google or a similar search engine. The idea here is to bring quality leads to your site by outranking (i.e., appearing higher on Google’s results page) than other similar sites.

So… how exactly does one build a website with search engine optimization in mind?

Understand How SEO Works… And Optimize

a man analyzing his seo

First things first. You can’t build a site with good SEO if you don’t know how it works! So let’s talk about how Google comes up with that list of sites after you search something. When you type in your search terms, say “builders in Raleigh”, Google analyzes (“crawls”) millions of sites worldwide, then ranks them based on a number of relevancy factors.

Some of the top things search engines consider include: keywords, number and relevance of links, content length and uniqueness, user traffic, user time on page, bounce rates, and more. So how do you get your site to rank well in all these metrics? You optimize!

Do some keyword research

researching keywords on site engine optimization

First and foremost, think about your keywords—that is, what your ideal user is most likely to type into a Google search to find your business. Keywords are the #1 most important factor in ranking a site for SEO, so it pays to spend a little time doing some research.

Keywords help a search engine determine a site’s main message. If you’re a builder in Raleigh, you want Google to know that’s your site’s focus. To do this, you should place your keywords into headlines and main content—without overusing (sometimes called “keyword stuffing”). Typically, you want to see about one keyword phrase every 100 words, and it’s okay to rephrase or use synonyms (i.e., “Raleigh builder” and “builder in Raleigh”) to avoid repetition.

Plan your site’s structure

Before you start creating pages, think about what you want to include and where you want to include it. A well-organized site will show users the content they want, then clearly and logically direct them to places they can find more information. Sites that are convoluted or have illogical links may confuse the user and cause them to leave the page or “bounce”, which can negatively affect your SEO.

In general, your home page should be a “landing page”, a spot where your user can get a brief overview of your business and services. From there, they can select their specific area of interest and click a link that will then take them to a separate page on your site to get more information.

Keep to one topic per page

a google results page

Breaking out content into individual pages with one topic per page comes with a couple of benefits. From a user point of view, it keeps any one page from being too wordy by ensuring there’s only one main idea on each page. From an SEO perspective, it allows you to utilize title tags and meta descriptions on a variety of pages to designate and build out your keywords.

Title tags are the headings for each page and are typically displayed on the search results page. A title tag is essentially the very first thing a user sees about a page—so it had better be good! Meta descriptions are the little blurb beneath the title that gives the user a one-sentence overview of what the page will contain.

Create relevant content

Once you start building out your site, it’s very important to ensure that you’re creating valuable content. Creating unique and relevant copy is a critical aspect to building your SEO. Not only does relevant content contain keywords (which, remember, bolster your SEO), it also keeps users on your site because you’re giving them the information they came for! Increasing user time on page improves your SEO, too.

As you’re creating new content, remember to never completely remove old content. You can move it around, but if you remove it completely, search engines will have to re-crawl your site to learn what it’s about. So keep your content—just make sure you keep it up to date and relevant!

Consider your formatting

planning the structure of a page

Whether you’re formatting your main home page or simply an interior page on your site, you want to be sure it’s laid out in a way that’s readable, usable, and easy to digest. In other words, you don’t want to overwhelm the user with anything—images, animations, or words.

Overall, you want your content to be aesthetically pleasing, logically navigable, and broken into small, easily readable parts. Put the most important content at the very top (above the fold). Use headlines to allow your readers to “skim” the page to find the information that’s most relevant to them. Break up chunks of text with headlines, new sections, or images (and remember to always add alt tags to images!). And ensure your fonts are sized appropriately (not too big or small) with enough contrast against the background to be easily readable.

Provide a call to action

Getting a potential client to your site is only half the battle! You just gave them all this great information; now convert them from visitor to client. Add a call to action at the bottom of your page to direct your visitor to contact you, visit you on social media, subscribe… whatever you want them to do. Be direct, spell it out, and give them a way to do it easily.

Remember: SEO Is a Long-Term Strategy

a woman creating an SEO strategy

Lastly, remember that SEO takes time. The longer your site has been around, the more good content it has, the more users it draws, the better its SEO will be. But that doesn’t mean that you can “optimize” and then sit back and relax; good SEO requires constant upkeep—adding new content, updating old content, and ensuring your site stays on top of the latest design trends and accessibility standards.

Need a hand with your site’s SEO?

If you’re feeling a little lost on all this SEO stuff (we know… this was a long post), then we’re here for you! SEO is a big part of what we do at Corridor Consulting, so we know a thing or two about optimizing, organizing, and crafting relevant content. If you need a hand, give us a call and let’s talk about your business goals.

3 Jobs Anyone Can Do From Home—No Special Skills Required

Working from home is pretty much a dream come true, right? Sleeping in late, making your own schedule, working in your pajamas, or heck, working right in bed. Who doesn’t want to trade in their commute and long hours for that? If this sounds like your dream come true, then I’ve got some good news for you: there actually are quite a few jobs that anyone can do from home

Anyone Can Do These Jobs from Home

a woman working on the couch

You might think you need special skills, education, or experience to snag an at-home job, but it’s actually not as complicated as you might think. In fact, just about anybody can find an at-home job they’re suited for. It takes patience and perseverance, but with a little work, you too can be a successful work-from-home-er.

Here are three jobs you can definitely do… and from home.

Transcribing

If you can type, you can transcribe. It’s pretty simple. You sign up with a company, and they send you audio files. You type what you hear read aloud in the file and return it, easy as that.

Some companies might require special audio software, but many organizations that hire inexperienced transcribers have pretty basic tech standards—like a computer and high-speed internet.

Eager to get started? Transcribe Anywhere offers transcription courses and advice for going freelance. TranscribeMe requires a training program, but has no crazy tech requirements. Quicktate only requires a typing quiz, and offers promotion for more successful typists to a sister site called iDictacte. Rev requires a grammar quiz, but pays around $22 – $39 an hour.

Social Media Management

a woman using facebook on her computer

If you live for social media, if your posts regularly get dozens (or even hundreds) of likes from your followers, and if you know how to get eyes on your page, then social media management could be for you. Social media management might seem easy—just post some fun things to Facebook!—but there’s actually quite a bit of planning, knowledge, and skill that goes to deciding what to post, when to post, and how to post. Social algorithms are everything when it comes to making social media successful!

The best way to get started is probably to work on your own social media presence. Make sure you’re very familiar with all the big platforms—Twitter, Instagram, Facebook, LinkedIn—and gain some followers. If you can’t promote yourself, you can’t promote clients, either!

Copywriting

If you can write, you can write copy, too! Just about anything you read on the internet—sites, blogs, social media, email—has been crafted by a copywriter. However, copywriting isn’t just knowing how to write or having impeccable grammar (though those things definitely help). You also have to understand SEO—that is, Search Engine Optimization. In other words, you have to know how Google is going to interpret the things you write, and how it will present them to searchers.

SEO is a cornerstone of internet writing, so if you know it, you’ve already got a foot in the door. If you don’t, there are quite a few ways you can learn it online, like with Moz’s SEO Learning Center (free) or, better yet, from Google itself.

You Can Do These Full Time… or Freelance

a woman writing

The great thing about all three of these work-from-home jobs is that you’ve got a lot of options for how you get started. You can find a full-time position with an established company. You can freelance through a contracting site like UpWork or Fiverr (there are a lot of others, too). Or you can work totally solo, finding your own clients to work for.

Flying Solo? Let Us Help!

Finding your own clients and managing your own freelance business obviously gives you the most flexibility to work when, where, and on what you want to work. But it does require a little extra go-getting to establish a client base to ensure you get enough work to pay your bills. Not sure where to start with that? That’s where we come in!

At Corridor Consulting, we’re all about helping both startup and established businesses create or improve their online presence—through websites, social media, blogs, and more. If you’re ready to find clients, then we’re ready to lend a hand. Contact us today and let’s chat.

Let Someone Else Do Social Media Management for You

Social media management might seem like something you can easily do yourself—you spend plenty of time scrolling Facebook, tweeting, and Instagramming already, so what’s the difference? Adding a few posts to a business account shouldn’t be too much more work, right? Actually, it really can be a full-time job!

Why You Should Hire Someone to Handle the Complexities of Social Media

a woman using facebook on a computer

Social media might seem straightforward, but in reality, it can be anything but. There’s a lot of thought that goes into professional social media—like what time of day you post, how often you post, what you post, who sees your posts… the list goes on. Here are a few things you should know about social media for business… and why it might be best to just let a pro handle the pesky details.

Posts need to be engaging

are your posts getting love?

One of the biggest ways non-professional posters fail is by making posts that don’t catch readers’ interest. If you aren’t posting material that grabs attention, it’s not going to get read, clicked on, or even noticed. And when content gets ignored, it doesn’t get promoted, either. (Ever notice that posts with a lot of “likes” just keep getting more “likes”?)

So, how do you make content attention-grabbing? It might be as simple as adding a cute graphic or a funny meme, something to catch the eye of a skimming reader. But unless you know what readers want to see, this might be a decision best left to an expert.

Content needs to be relevant

a family reading on an ipad

Once you garner that attention, you’ve got to keep it with content that actually matters to the reader. Typically, short comments or blurbs are better than long paragraphs, something that can pull the reader in a little further and entices them to click to read more. A funny meme is great, but if there’s no point to the content, your reader will simply chuckle and keep scrolling.

Professional social media users know that content can’t just grab the eye; it’s got to entice the reader, too.

You have to know your audience

a professional businesswoman on an ipad

The key to creating relevant content that your readers actually want to explore further lies in understanding your readers! Who is your target audience? Namely, who is mostly likely to receive—and respond to—posts by your business? Once you know who your clients are, ask yourself, what do your clients really want to know?

Knowing your audience does more than just aid your content creation, however. Having a target audience in mind can help you determine which social media sites you use, how often you post, and even how you write (formal vs. informal, etc).

Content must be scheduled & posted regularly

an open daily planner

Social media calendars and schedules exist for a reason—they work. If you’re on multiple social media platforms, having a calendar can help you sort out what to post on which site and when. They allow you to schedule out your posts to specific times when they’re more likely to receive maximum engagement, AND they can help you avoid repeating content that’s already been posted.

Social media professionals don’t just use social media calendars; we understand how they work, too. We know the best times and days to post on specific sites, as well as how to use proper automation to streamline the process—and when to turn automation off.

Your social media profiles should be optimized, too

optimizing a facebook profile

Another big thing non-pros get wrong? Focusing on the posting and not the profile. Before you start posting anything to your business page, take some time to make sure you optimize your profile. That means choosing professional profile and cover pictures, updating your page layout to reflect your business, adding some details about your business, and sharing your bio.

Professional social media experts can handle this part of the process, too! Setting up your profile isn’t terribly difficult, but it does take some work to make sure it’s professional, informative, and tailored to your business. And social media gurus know how to do this so it best suits your brand.

Ready to Leave the Social Media to an Expert?

If social media isn’t your line of expertise, it might be time to find an expert so you can get back to running your business and doing what you love. At Corridor Consulting, we’re pretty darn good at all aspects of social media—from optimizing your profile to creating a calendar of compelling content for all your social media platforms. Intrigued? We’d love to chat about your business, your goals, and how we can help bring clients your way.

4 Things Your Company Needs to Hire Someone to Do

Many business owners branch off on their own because they enjoy wearing more than one hat. And when you first get started, that’s a good thing! You’ll probably find yourself filling a lot of roles in the early days—customer service rep, marketer, manager, accountant… maybe more. But as your business and your client base start to grow, you’ll eventually need to hire someone to take up some of those roles.

Business Hats You Probably Shouldn’t Be Wearing

Have you ever called a plumber, contractor, landscaper, or other service person for an estimate and never gotten so much as a call back? Some will even “ghost” you after driving out to give you an estimate! It’s a common problem, especially around the Triangle area, and most likely, it’s a case of the overwhelmed small business owner.

Are you that overwhelmed business person, bogged down by the day-to-day operations that keep you from doing what you love? It’s time to hire help for these four essential jobs!

Accountant

a small business owner balancing the books

Unless you’re particularly good with numbers and balancing books, accounting is a task better left for an outside hire. Depending on the size of your business, you might be able to hire a contractor, a part-time employee, or even a full-time financial expert.

In addition to helping you keep your books in line, a good accountant may be able to make recommendations for places you could more efficiently run your business or save money. Accountants can also help with things like budgeting, investing, and making financially smart business decisions.

Salesman

a salesman talking to a business owner

Even if you love going out and connecting with clients, you probably want to find someone to talk up the locals while you focus on behind-the-scenes work. Depending on the type of work you do, you might be able to find your own clients easily enough, but if you’re particularly busy with the hands-on part of the job, client acquisition is a role better left for someone with a more open schedule.

Marketer

a woman marketing her business

Ads, flyers, website content, social media, logos, images… All the ways your business gets pushed out to the public can quickly add up to a full-time job. It can also get expensive, and if you’re not sure what you’re doing, you could be pouring a lot of money into not a lot of leads. Marketing is definitely a job best left to a pro—particularly one who knows how to promote businesses in your field.

The nice thing about marketing is that it can be fairly easy and inexpensive. You likely don’t need to hire a full-time marketing person, and in fact, can likely find an outside company to handle all the details for you.

Human Resource Person

a human resources manager

Once you start to take on more personnel, you’ll probably need someone to manage all the associated paperwork, legalities, and regulations. A human resources person can help with everything from organizing payroll to hiring new staff to fielding complaints. Depending on the size of your company, you may be able to outsource to a third-party, or it might make sense to have a full- or part-time person on your staff.

Get Back to Focusing on What You Love!

Being a business owner means wearing all those hats for a little while, but we highly recommend getting help on the daily operations that take you away from the heart of your business. Finding qualified and skilled help will let you get back to doing what you love (and what you’re good at)!

Need marketing help? Corridor Consulting would love to lend a hand! Contact us today to learn more about how we can get your business out there… without any hassle from you.

5 Steps to Set Up Your Facebook Business Page

Every good business needs a web presence—it’s how businesses are found nowadays. And a big part of your web presence is, yes, your Facebook Business page. Even if you’ve opted not to have a personal Facebook account, you still probably want to have one for your business. The good news is that setting up a Facebook Business page is pretty straightforward.

The Basics of Setting Up a Facebook Business Page

The basics are easy! Really, there are just a few main things you need to do to get your business page up and running and looking professional, clear, and informative. Here’s how to get started.

Sign up!

facebook business setup screen
Photo courtesy https://www.facebook.com/pages/create

If you’ve already got a page, you can skip to the next step. If not, then head on over to facebook.com/pages/create. Select the type of page you want to create (most likely this will be business/brand) and hit Get Started.

From there, you’ll be directed to enter some business information. For your page name, use your business name. For category, try to select the type of business you think clients are most likely to think of when they search for your business. Then, add your address and phone number. Step One, complete!

Create graphics for your page

profile picture and cover photo for raleigh woodworks

All right, next step: your profile picture. This is the main picture clients will see when they search for you or message you or when you post, so make sure it’s a good quality photo that aligns with your business and your brand. For a larger business, you probably want to use your logo. If you’re a single entity or influencer, a headshot might be the better way to go. Ultimately, you want your image to be easily identifiable to clients.

For your cover image, you will again want to find a clear and concise image that represents your brand and your business. This might be a logo or an image of your product or service. Make sure BOTH images are properly sized (to prevent blurriness or cutting off), and be sure to add a description with a call to action and link in the photo caption.

Update your page layout

template layout update screen from Facebook
Photo courtesy facebook.com

Did you know that Facebook Business actually offers a few different layouts for different businesses? Yup—restaurants, nonprofits, services, and other businesses all have their own formats! If you didn’t know this, your page might not be in the right template.

Fortunately, it’s easy to change. Just click Edit Page Info in the top menu. Then, click Templates and Tabs in the left menu. From there, click Edit to the right of Current Template. Then, you’ll be asked to choose from a variety of templates for your business. Lastly, review the new buttons and tabs for your page and click Apply Template.

Not sure which template you should be using or kinda lost in all those steps? I’d be more than happy to point you in the right direction!

Add some details about your biz

Facebook Page Info update screen
Photo courtesy facebook.com

The more you can tell a client about your business, the more likely they are to understand how your product or service could benefit them. To add some details about your business, click Edit Page Info in the top menu. From here you can add some specifics, like a description, contact information, hours, and more. You can also check your location on a map, and maybe add some extra options, like a price range or privacy policy statement.

Remember in Step 1 when you picked a category for your business? You can actually add a few more to help clients be able to find your business. This also helps Facebook show your page to the right people. But don’t overdo your categories—the goal is to target an interested audience that’s going to actively engage with your page.

Tell your “About Story”

the about story for corridor consulting
Photo courtesy facebook.com

This is important! This is where people who want to know more about your business will click to figure out who you are, what you do, and what you have to offer them specifically. To set it up, click See More in the left menu of your main page, then click About, then Our Story.

Make sure your Title is clear, and be sure to use the H1 and H2 headlines allowed in the Copy section. Then, tell your story! Focus on what makes you unique and why your services are needed. Lastly, add a header image, different from your main page header image.

Seem Like a Lot? Let Us Give You a Makeover!

We get it—you’re busy doing important things, like running a business! We’d love to give your Facebook Business page a makeover; for experts like us, it’s all in a day’s work and doesn’t take much time. Contact Corridor Consulting today to learn more about how we can take your Facebook presence from nonexistent to hopping!

Get Organized with These Easy Business Management Tips


Running a business can get a little messy if you don’t know how to stay organized. Admittedly, some folks thrive on disorder… but most of us could probably benefit from a little bit of structure. Just like decluttering a house, however, decluttering your business can seem overwhelming if you don’t know how to start.

Simple Ways to Organize & Manage Your Business

a woman organizing her business

One of the most important things you can do to keep your business organized is to have a system. A written system. A system that, should you need to step out for a few days, would be easy for someone else to understand and fill in for you. Here are some handy business management tips to help you get started on getting organized.

Use your email inbox as a reminder system

business management with email

Use your emails as a reminder for things that need to be addressed or done. Once you respond to or address the email, move it into a separate (labeled and logical) folder. Anything undone stays in your inbox until it’s complete.

Like any good organizational system, this requires regular maintenance. It won’t work if you have a thousand emails in your main inbox! I recommend keeping it under 10. If you go over that, it’s time to tackle some to-dos.

Try a task assignment program

using a task assignment program

If the 10-email system isn’t working for you, or you have to delegate work out to employees, consider using a task management program or app to sort out what needs to be done, when it needs to be done, and who will be doing it. There are a lot of great programs out there, both paid and unpaid, that allow you to create tasks, assign them to various people, set due dates, add notes, and more.

You might have heard of or seen ads for some of these, like monday.com, Asana, Trello, Teamwork, and more. If you’re not sure which is right for your business, I’d be happy to make a recommendation!

Go paperless… and keep it in the cloud

a woman checking her email

Going paperless isn’t just about saving trees (though that is a nice perk). It also reduces the number of physical files, folders, and papers you need to keep track of. You may be able to choose paperless billing or communication for a lot of the business you currently do. You will need to scan any existing paperwork, if you want it all in the same spot, but there are actually apps that can help with this—no scanner required.

Once you digitize bills or files, you’ll need a place to store them. There are a lot of different cloud-based storage platforms, and which you choose to use is really just personal preference. Google Drive is a popular option; Dropbox is another favorite. Evernote is another great app for organizing quick thoughts sticky-note style.

Organize your computer

an organized computer desktop

What does your computer desktop look like? Are there a million ambiguously named folders, five thousand images, and an assortment of unorganized files layered on so thick you can’t tell what your background image is anymore? Time to organize!

The goal is to keep your desktop as clear as possible. Only programs you use regularly should be allowed to sit front and center. The others need to be organized, out of sight, in a folder. Files and images shouldn’t be stored on your computer at all (except maybe in a backup folder). These should be moved to your cloud platform, both for accessibility (retrieve them anywhere!) and for safety (so any computer-destroying accidents won’t erase all your files).

Clear your workspace

a nicely organized desk

Look beyond your computer at your physical surroundings. If you’re working with clutter, precarious stacks, and scary-looking piles, you probably need to do a little decluttering and organizing. Everything on your desk should have a specific use and a designated space. Don’t let your desk become a catch-all for stuff that doesn’t have a home.

If you do find that this sort of clutter ends up on your desk, consider designating a spot for “stuff that needs to be dealt with”, preferably not on your desk. Move sticky notes to your cloud platform or into your task management program. Put pens, pencils, and other utensils into a drawer or holder. File or scan papers. Remove anything that’s not being used, and find a home for anything that is.

Designate time for staying organized

highlighting and organizing

Sometimes all it takes is a few minutes at the end of each day, or maybe at the end of the week, to deliberately clean up your space. Transfer handwritten notes or documents to the cloud. Remove physical clutter from your desk. Organize your inbox. Scan or file paperwork. Clear off your computer desktop. Having a time specifically set aside for organization can help maintain order.

Need Help Getting Organized?

Feeling a little overwhelmed by getting (or staying) organized or looking for a few more tips on how to get started? We’d love to help you out! Maybe you could benefit from a few tips specific to your business. Maybe you’re just plain trying to juggle too much and need a hand with things like marketing and social media. Either way, we’d love to chat about how we can help you better your business. Just reach out and let’s start talking!

Creating Valuable Content for Your Clients

Let’s talk about something really important—creating valuable, usable content that your clients actually want to read. I’m not alone in saying that I hate the sales pitches all over social media and blogs these days. People don’t want to read that, and if they get the impression you’re just trying to sell them something, they’ll leave. But if you can provide valuable content and keep them around, well, that’s how you get attention from potential clients and ultimately build your SEO!

How to Bring Valuable Content to Your Clients & Readers

reading valuable content on a blog

Creating genuine content has a few advantages. First and foremost, it builds interest in what you post. If you actually provide information that people want to read or can benefit from reading, then you’ll gain their attention. They’ll come back. They might refer other people to your site because they know you deliver quality content.

Secondly, your SEO will improve. The increased client traffic, coupled with organic keywords and relevant content, will boost you up in Google searches leading even more people to start appreciating your great content.

So, how do you create that useful, client-building, SEO-boosting content? Here are some of my best tips for constructing valuable content for your business.

Think of questions people ask you everyday… and answer them

answering questions for clients

What do you get asked a lot in your line of work? What does everybody who comes to you want to know? Make a list of some of the most frequent questions you hear, then answer them. Address these concerns just like you would if you were speaking to an actual client. By providing genuine information, no strings attached, you gain client trust and confidence.

For example, we manage all the social media for The Walk at East Village, an Active Adult community in Clayton, NC. In response to the COVID-19 pandemic, we created a response plan, which we then implemented and communicated to all agents and buyers associated with East Village.

Share some of your favorite tools/tips of the trade

a beautifully renovated home

There are a couple of ways you can spin this. You might offer some tips for a DIY project in your line of work (like easy home improvements), show off some of your favorite organizational or trade tools, or even just provide some advice for those who want to learn a little more—some things you had to learn the hard way and wish someone had told you when you were first starting out!

For example, my team does a lot of behind-the-scenes blogs for Raleigh Woodworks. We delve into the company’s active projects, provide tips for updating or maintaining a personal home, and sprinkle in some cool before-and-after shots, too.

Solve a typical area or industry problem

taking pictures on a city tour

Think of some things a typical client in your industry might want to know. In construction, maybe eco-friendly features are a trendy topic. In real estate, it might be nice to highlight the local community. In salon services, maybe hot new hairdos would make a great read.

For example, my team works with The Elite Builders Group, a new construction real estate team in the Johnston County area of NC. Every month, we put out a Favorite Things blog that explores industry-relevant news and highlights local businesses, restaurants, events, and organizations.

Brainstorm some work-relevant topics

What do you share with your clients and friends about your business? What (industry-related) topics do you talk about with your coworkers or employees? What kinds of industry-specific things do you wish you’d known starting out? The answers to these questions could all be topics for your next blog post, Tik Tok video, or content page.

Ready to Start Producing Great Content?

If all this sounds a little overwhelming, we get it. This “valuable content” stuff… it’s kinda what we do (in case you didn’t pick up on that). You have better things to do with your time—like running your business! Let us worry about your content so you can focus on delivering 5-star client service. Get in touch and tell us a little more about your company, and we’ll help you get some bookmark-worthy content out to your will-be clients.