Latest Posts

5 Pages Every Website Should Have

A website is a must-have for every business. But not all websites are created equal. If you want a site that benefits your clients—and therefore your business—you should follow site-building best practices to ensure your site is informative, easy to navigate, and paints your business in its best light. For example, you should make sure…

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How to Use Retargeting Ads to Build Your Brand

Retargeting ads are everywhere, used by businesses of every industry and size—and if your business doesn’t use them, it should! Think of retargeting as “reminder marketing”; after a visitor has left your site, you can have an ad follow them to another website to remind them about your brand or your company. Done right, retargeting…

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4 Ways to “Touch” a Lead Without Being Annoying

Converting leads to clients is all about following up, right? After all, the lead that gets ignored is the lead that gets away. But in an age where we’re all overloaded with junk emails, ads, and promotions, closing that sale is about more than just following up. There’s a difference between persistence—and becoming an annoyance…

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Email Marketing 101: Build a Following & Grow Your Biz

You’ve spent hours crafting a beautiful website for your business—but the truly tricky part is getting people to actually see it! It takes time to develop SEO and rank on Google searches. Fortunately, there’s a way to jumpstart your business following and get your name out there (which will help boost your SEO!). It’s as…

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How Much Should You Charge for Your Services?

Determining how much to charge your clients is a simply matter of calculating how much you spend and how much you want to make. Here’s a quick, step-by-step formula for setting an hourly rate for your services.

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How to Start an LLC in North Carolina

Thinking of starting your own company here in North Carolina? It’s probably a good idea to establish an LLC before you get your business going. An LLC (limited liability corporation) helps to protect you, as the business owner, by limiting your liability to the resources of your business. In other words, it protects your personal…

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7 Signs It’s Time to Update Your Website

A good website is an invaluable resource, both to you as a small business owner and to your clients. First and foremost, your site helps get your name out there to attract new customers. Secondly, it’s an easy way to relay imperative information—like your address and phone number. And thirdly, it allows you to interact…

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Why Your Small Business Needs a Blog

Nowadays, a big part of business is done online. Customers find products, services, and service providers on the internet—through web searches, social media, and online reviews. So for small businesses, it’s crucial to have a strong internet presence, regardless of your industry or line of work. And blogging can be a great way to bolster…

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3 Super Easy Ways to Support Small Businesses

This past year has been difficult for people across the country—and across the globe. But it has been especially hard on local businesses, many of whom have lost clients and customers or have even been forced to close. Now more than ever, it’s important to support small businesses, any way we can. Support Small Businesses…

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Digital Ads 101: Getting Started on Online Advertising

You probably know that business success is all about gaining clients. And gaining clients starts with getting your name out there where potential customers can see it. But in today’s digital age, that has become a little more complex than a printed sign, an ad in the newspaper, or even a TV commercial. Today, digital…

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