You probably know that business success is all about gaining clients. And gaining clients starts with getting your name out there where potential customers can see it. But in today’s digital age, that has become a little more complex than a printed sign, an ad in the newspaper, or even a TV commercial. Today, digitalContinue reading “Digital Ads 101: Getting Started on Online Advertising”
Category Archives: marketing tips
Building a Website for SEO (Search Engine Optimization)
Why build a website? The most obvious reason is to provide a place where clients can find out more information about your business: what you do, what you cost, how to get in touch with you, your past projects, etc. But say a would-be client doesn’t know you exist—can they find your website via Google?Continue reading “Building a Website for SEO (Search Engine Optimization)”
3 Jobs Anyone Can Do From Home—No Special Skills Required
Working from home is pretty much a dream come true, right? Sleeping in late, making your own schedule, working in your pajamas, or heck, working right in bed. Who doesn’t want to trade in their commute and long hours for that? If this sounds like your dream come true, then I’ve got some good newsContinue reading “3 Jobs Anyone Can Do From Home—No Special Skills Required”
Creating Valuable Content for Your Clients
Let’s talk about something really important—creating valuable, usable content that your clients actually want to read. I’m not alone in saying that I hate the sales pitches all over social media and blogs these days. People don’t want to read that, and if they get the impression you’re just trying to sell them something, they’llContinue reading “Creating Valuable Content for Your Clients”
5 Low-Cost (or Free) Construction Marketing Strategies
Don’t get overwhelmed by the daily grind of marketing your business. Focus on these simple steps to get your brand out there and in front of more customers.