Email Marketing 101: Build a Following & Grow Your Biz

You’ve spent hours crafting a beautiful website for your business—but the truly tricky part is getting people to actually see it! It takes time to develop SEO and rank on Google searches. Fortunately, there’s a way to jumpstart your business following and get your name out there (which will help boost your SEO!). It’s as…

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7 Signs It’s Time to Update Your Website

A good website is an invaluable resource, both to you as a small business owner and to your clients. First and foremost, your site helps get your name out there to attract new customers. Secondly, it’s an easy way to relay imperative information—like your address and phone number. And thirdly, it allows you to interact…

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Why Your Small Business Needs a Blog

Nowadays, a big part of business is done online. Customers find products, services, and service providers on the internet—through web searches, social media, and online reviews. So for small businesses, it’s crucial to have a strong internet presence, regardless of your industry or line of work. And blogging can be a great way to bolster…

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Digital Ads 101: Getting Started on Online Advertising

You probably know that business success is all about gaining clients. And gaining clients starts with getting your name out there where potential customers can see it. But in today’s digital age, that has become a little more complex than a printed sign, an ad in the newspaper, or even a TV commercial. Today, digital…

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Building a Website for SEO (Search Engine Optimization)

Why build a website? The most obvious reason is to provide a place where clients can find out more information about your business: what you do, what you cost, how to get in touch with you, your past projects, etc. But say a would-be client doesn’t know you exist—can they find your website via Google?…

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3 Jobs Anyone Can Do From Home—No Special Skills Required

Working from home is pretty much a dream come true, right? Sleeping in late, making your own schedule, working in your pajamas, or heck, working right in bed. Who doesn’t want to trade in their commute and long hours for that? If this sounds like your dream come true, then I’ve got some good news…

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Creating Valuable Content for Your Clients

Let’s talk about something really important—creating valuable, usable content that your clients actually want to read. I’m not alone in saying that I hate the sales pitches all over social media and blogs these days. People don’t want to read that, and if they get the impression you’re just trying to sell them something, they’ll…

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5 Low-Cost (or Free) Construction Marketing Strategies

Don’t get overwhelmed by the daily grind of marketing your business. Focus on these simple steps to get your brand out there and in front of more customers.

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