Digital Ads 101: Getting Started on Online Advertising

You probably know that business success is all about gaining clients. And gaining clients starts with getting your name out there where potential customers can see it. But in today’s digital age, that has become a little more complex than a printed sign, an ad in the newspaper, or even a TV commercial. Today, digitalContinue reading “Digital Ads 101: Getting Started on Online Advertising”

Building a Website for SEO (Search Engine Optimization)

Why build a website? The most obvious reason is to provide a place where clients can find out more information about your business: what you do, what you cost, how to get in touch with you, your past projects, etc. But say a would-be client doesn’t know you exist—can they find your website via Google?Continue reading “Building a Website for SEO (Search Engine Optimization)”

3 Jobs Anyone Can Do From Home—No Special Skills Required

Working from home is pretty much a dream come true, right? Sleeping in late, making your own schedule, working in your pajamas, or heck, working right in bed. Who doesn’t want to trade in their commute and long hours for that? If this sounds like your dream come true, then I’ve got some good newsContinue reading “3 Jobs Anyone Can Do From Home—No Special Skills Required”

Let Someone Else Do Social Media Management for You

Social media management might seem like something you can easily do yourself—you spend plenty of time scrolling Facebook, tweeting, and Instagramming already, so what’s the difference? Adding a few posts to a business account shouldn’t be too much more work, right? Actually, it really can be a full-time job! Why You Should Hire Someone toContinue reading “Let Someone Else Do Social Media Management for You”

4 Things Your Company Needs to Hire Someone to Do

Many business owners branch off on their own because they enjoy wearing more than one hat. And when you first get started, that’s a good thing! You’ll probably find yourself filling a lot of roles in the early days—customer service rep, marketer, manager, accountant… maybe more. But as your business and your client base startContinue reading “4 Things Your Company Needs to Hire Someone to Do”

5 Steps to Set Up Your Facebook Business Page

Every good business needs a web presence—it’s how businesses are found nowadays. And a big part of your web presence is, yes, your Facebook Business page. Even if you’ve opted not to have a personal Facebook account, you still probably want to have one for your business. The good news is that setting up aContinue reading “5 Steps to Set Up Your Facebook Business Page”

Get Organized with These Easy Business Management Tips

Running a business can get a little messy if you don’t know how to stay organized. Admittedly, some folks thrive on disorder… but most of us could probably benefit from a little bit of structure. Just like decluttering a house, however, decluttering your business can seem overwhelming if you don’t know how to start. SimpleContinue reading “Get Organized with These Easy Business Management Tips”

Creating Valuable Content for Your Clients

Let’s talk about something really important—creating valuable, usable content that your clients actually want to read. I’m not alone in saying that I hate the sales pitches all over social media and blogs these days. People don’t want to read that, and if they get the impression you’re just trying to sell them something, they’llContinue reading “Creating Valuable Content for Your Clients”