The Complete Guide to Instagram Marketing for Small Businesses

In today’s day and age, social media marketing is an essential tool for small businesses—especially those looking to build brand awareness and garner an audience without a hefty marketing investment. And while Facebook might be the platform most often used by businesses, Instagram is not one that should be overlooked, particularly if you wish to…

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7 Ways to Grow Your Small Business

Starting your own company is a challenge, but expanding and growing your business might be even more difficult! A good idea is just that—an idea—until you get a solid marketing plan behind it. If you want to expand that idea into a successful, profitable company, you’ve got to put in some work to grow your…

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Celebrate Inspirational Women for Women’s History Month

You’ve heard of International Women’s Day… but did you know that March is Women’s History Month? It’s a time to learn more about and celebrate the women who, throughout history, have stood up, spoken up, or in other ways made a difference in their community—and in our world. Scientists, writers, musicians, activists, artists… Which women…

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5 Pages Every Website Should Have

A website is a must-have for every business. But not all websites are created equal. If you want a site that benefits your clients—and therefore your business—you should follow site-building best practices to ensure your site is informative, easy to navigate, and paints your business in its best light. For example, you should make sure…

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How to Use Retargeting Ads to Build Your Brand

Retargeting ads are everywhere, used by businesses of every industry and size—and if your business doesn’t use them, it should! Think of retargeting as “reminder marketing”; after a visitor has left your site, you can have an ad follow them to another website to remind them about your brand or your company. Done right, retargeting…

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4 Ways to “Touch” a Lead Without Being Annoying

Converting leads to clients is all about following up, right? After all, the lead that gets ignored is the lead that gets away. But in an age where we’re all overloaded with junk emails, ads, and promotions, closing that sale is about more than just following up. There’s a difference between persistence—and becoming an annoyance…

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Email Marketing 101: Build a Following & Grow Your Biz

You’ve spent hours crafting a beautiful website for your business—but the truly tricky part is getting people to actually see it! It takes time to develop SEO and rank on Google searches. Fortunately, there’s a way to jumpstart your business following and get your name out there (which will help boost your SEO!). It’s as…

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How Much Should You Charge for Your Services?

Determining how much to charge your clients is a simply matter of calculating how much you spend and how much you want to make. Here’s a quick, step-by-step formula for setting an hourly rate for your services.

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How to Start an LLC in North Carolina

Thinking of starting your own company here in North Carolina? It’s probably a good idea to establish an LLC before you get your business going. An LLC (limited liability corporation) helps to protect you, as the business owner, by limiting your liability to the resources of your business. In other words, it protects your personal…

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7 Signs It’s Time to Update Your Website

A good website is an invaluable resource, both to you as a small business owner and to your clients. First and foremost, your site helps get your name out there to attract new customers. Secondly, it’s an easy way to relay imperative information—like your address and phone number. And thirdly, it allows you to interact…

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