Starting your own company is a challenge, but expanding and growing your business might be even more difficult! A good idea is just that—an idea—until you get a solid marketing plan behind it. If you want to expand that idea into a successful, profitable company, you’ve got to put in some work to grow your business.
Grow Your Small Business with These DIY Steps
Your brilliant business idea isn’t going to blossom overnight, but with a little work and a solid plan of action, you can grow your company into a profitable endeavor! Here are some steps to take to help your business expand.
Know your customers
One of the most important things you can do for your business is to get to know your customers. What does your “typical” client look like? What are they looking for in a product or service that you might offer? How do they find information on businesses similar to yours?
Understanding your clients can help you offer the best possible product or service. And just as importantly, it can help you understand the best channels for reaching your target audience through marketing or advertising.
Make customer service your #1 priority
Your product or service might be stellar, but if your customer service is sub-par, it may be hard to sustain your business, let alone grow it. Ultimately, business success is founded in a satisfied client base. Happy clients come back time and again. They make recommendations. They promote you to friends and family.
On the flip side, unhappy clients are likely to share their experience—and recommend that people not work with your company. How important are client reviews? Studies have shown that dissatisfied customers may tell nine to 15 people about their bad experience and are 20% more likely to leave a review than a happy client.
Use social media
Social media is a great way to expand your audience and get your name out to a variety of potential clients. Create business accounts on major social media platforms, like Facebook, Instagram, and Twitter. Be sure to build out your pages with your logo, business information, and a bio!
Once you’ve got your page set up, use engaging posts or thoughtful content to draw attention to your business and your brand. Social media is a great way to share knowledge, promote projects you’re working on, or share current events or news in the industry.
Attend networking events
If you don’t have a name in the community, networking events are a great way to meet people and connect with other business-minded individuals. A lot of business is done through referrals, recommendations, and networking, so it’s incredibly beneficial to meet others in your community who might be able to send business your way!
Networking is also a good way to check out your competition. What are they doing right? What can you learn from their successes? What do their clients look like? What about their marketing or social media posts? Obviously, you don’t want to copy the competition, but studying their business model might give you some ideas—and ways that you can set your brand apart.
Give back or get involved
Another great way to connect and network, while establishing your brand, is through giving back or getting involved in the community. Associating your brand with a worthy cause or organization can help to humanize your business a bit.
Even if you don’t have money to donate, you can still find ways to uphold your corporate responsibility! Host a food or clothing drive. Donate a portion of proceeds. Volunteer on holidays or special occasions. Or even use your company blog to spread awareness of various causes and how readers can help or get involved.
Focus on keeping current clients
It’s incredibly important to not get so focused on finding new clients that you forget your past or current clients! Ultimately, you want to maintain a loyal base of happy customers who return to your business because they know and trust your brand. It’s a lot easier to keep a current client happy than to put in the effort to find, win over, and convert a new one!
The easiest way to do this, of course, is through fantastic customer service. You might also offer a loyalty program, which offers incentives to returning clients. Sending out occasional emails to a database of existing clients can keep your name and your brand current with those who aren’t actively searching out your business or product.
Share your knowledge
Blogging is a great way to increase brand awareness and showcase your industry expertise. Think of topics you can easily talk or write about. Are you working on a new project that really shows off your abilities? Take some photos and give your readers a step-by-step breakdown! Are you trying out a new technique? Was there a cool new development in the industry? Do you love discussing trending features or designs?
There are so many ways to create interesting and informative content—and most of the time, if you think it’s interesting, odds are, someone else does, too!
Feeling a Bit Overwhelmed?
Building a business is hard… and growing that business is even harder! It can be pretty overwhelming, especially if you aren’t an experienced marketer. Fortunately, that’s why we’re here! At Corridor Consulting, we’re pretty good at finding unique ways to grow, expand, and market small businesses. If you’re ready to take your business to the next level, then we’re ready to help! Contact us today, and let’s get started.