Every good business needs a web presence—it’s how businesses are found nowadays. And a big part of your web presence is, yes, your Facebook Business page. Even if you’ve opted not to have a personal Facebook account, you still probably want to have one for your business. The good news is that setting up a Facebook Business page is pretty straightforward.
The Basics of Setting Up a Facebook Business Page
The basics are easy! Really, there are just a few main things you need to do to get your business page up and running and looking professional, clear, and informative. Here’s how to get started.
If you’ve already got a page, you can skip to the next step. If not, then head on over to facebook.com/pages/create. Select the type of page you want to create (most likely this will be business/brand) and hit Get Started.
From there, you’ll be directed to enter some business information. For your page name, use your business name. For category, try to select the type of business you think clients are most likely to think of when they search for your business. Then, add your address and phone number. Step One, complete!
Create graphics for your page
All right, next step: your profile picture. This is the main picture clients will see when they search for you or message you or when you post, so make sure it’s a good quality photo that aligns with your business and your brand. For a larger business, you probably want to use your logo. If you’re a single entity or influencer, a headshot might be the better way to go. Ultimately, you want your image to be easily identifiable to clients.
For your cover image, you will again want to find a clear and concise image that represents your brand and your business. This might be a logo or an image of your product or service. Make sure BOTH images are properly sized (to prevent blurriness or cutting off), and be sure to add a description with a call to action and link in the photo caption.
Update your page layout
Did you know that Facebook Business actually offers a few different layouts for different businesses? Yup—restaurants, nonprofits, services, and other businesses all have their own formats! If you didn’t know this, your page might not be in the right template.
Fortunately, it’s easy to change. Just click Edit Page Info in the top menu. Then, click Templates and Tabs in the left menu. From there, click Edit to the right of Current Template. Then, you’ll be asked to choose from a variety of templates for your business. Lastly, review the new buttons and tabs for your page and click Apply Template.
Not sure which template you should be using or kinda lost in all those steps? I’d be more than happy to point you in the right direction!
Add some details about your biz
Remember in Step 1 when you picked a category for your business? You can actually add a few more to help clients be able to find your business. This also helps Facebook show your page to the right people. But don’t overdo your categories—the goal is to target an interested audience that’s going to actively engage with your page.
Tell your “About Story”
This is important! This is where people who want to know more about your business will click to figure out who you are, what you do, and what you have to offer them specifically. To set it up, click See More in the left menu of your main page, then click About, then Our Story.
Make sure your Title is clear, and be sure to use the H1 and H2 headlines allowed in the Copy section. Then, tell your story! Focus on what makes you unique and why your services are needed. Lastly, add a header image, different from your main page header image.
Seem Like a Lot? Let Us Give You a Makeover!
We get it—you’re busy doing important things, like running a business! We’d love to give your Facebook Business page a makeover; for experts like us, it’s all in a day’s work and doesn’t take much time. Contact Corridor Consulting today to learn more about how we can take your Facebook presence from nonexistent to hopping!