A website is a must-have for every business. But not all websites are created equal. If you want a site that benefits your clients—and therefore your business—you should follow site-building best practices to ensure your site is informative, easy to navigate, and paints your business in its best light. For example, you should make sure you have the right pages on your site.
Does Your Website Have These 5 Pages?
You probably know that your site should have a home page—something with eye-catching design that shows off your business, tells clients a little bit about what you do, and notes some ways to get in touch. But beyond that fancy index page, do you know what else your site needs to ensure the best possible client experience? These five pages are essential for any business site!
First and foremost, you want to give clients an easy way to get in touch—in the method they prefer. Provide as much information about your business as you’re able (or willing) to provide. If you have a business phone or physical address, make sure those are listed. Fax number? Email address? Those should go on your contact page. Are you only open during specific business hours? Make sure to let clients know.
If you’re worried about getting spammed when providing your email address, you might consider using a form with CAPTCHA verification instead. Just make sure the form forwards to an email address that you actually check!
Your About page tells your story. It’s where you elaborate on your vision and your business. It’s where you tell your clients what separates you from the competition—education, accolades, experience, and more. Just beware of being too boastful or sounding too generic. The ultimate goal of your About page is to connect with clients on a human level.
The About page is a great place to share team photos or company values. Really try to show your clients what makes your business special and unique.
Your Services page is the place to go into some detail about the products or services your business provides. The key to this page, however, is striking a balance between being informative and giving visitors an information overload. You want to make this page clear, concise, and easy to understand.
If your business offers more than a few services, or if you want to go into more detail about specific services, you might consider this main page as more of a “landing page” that then links to more detailed pages of specific services. Keep this page organized and brief, then build out additional page with more information, if necessary.
Your blog landing page is actually just an overview of your recently published blog posts. Typically, these are auto-generated by your blog or site provider, so you don’t usually have to worry too much about them.
Don’t have a blog? We highly recommend it! A blog is a great way to demonstrate your expertise in your business or industry. It’s also a great way to gain followers and subscribers, and to get your name out there to potential clients who maybe aren’t quite ready to sign on yet.
In today’s day and age, it’s incredibly important to be upfront with clients about information collection and sharing. Your privacy page should tell the visitor in plain terms what kind of information you’ll be collecting, and what you plan on doing with that information.
If a visitor lands on your privacy page, they should be able to easily understand what data you collect, such as cookies, email addresses, or other personal information. They should also know whether or not it will be shared with third parties, and if so, who it will be shared with.
Feeling a Little Overwhelmed?