Many business owners branch off on their own because they enjoy wearing more than one hat. And when you first get started, that’s a good thing! You’ll probably find yourself filling a lot of roles in the early days—customer service rep, marketer, manager, accountant… maybe more. But as your business and your client base start to grow, you’ll eventually need to hire someone to take up some of those roles.
Business Hats You Probably Shouldn’t Be Wearing
Have you ever called a plumber, contractor, landscaper, or other service person for an estimate and never gotten so much as a call back? Some will even “ghost” you after driving out to give you an estimate! It’s a common problem, especially around the Triangle area, and most likely, it’s a case of the overwhelmed small business owner.
Are you that overwhelmed business person, bogged down by the day-to-day operations that keep you from doing what you love? It’s time to hire help for these four essential jobs!
Unless you’re particularly good with numbers and balancing books, accounting is a task better left for an outside hire. Depending on the size of your business, you might be able to hire a contractor, a part-time employee, or even a full-time financial expert.
In addition to helping you keep your books in line, a good accountant may be able to make recommendations for places you could more efficiently run your business or save money. Accountants can also help with things like budgeting, investing, and making financially smart business decisions.
Even if you love going out and connecting with clients, you probably want to find someone to talk up the locals while you focus on behind-the-scenes work. Depending on the type of work you do, you might be able to find your own clients easily enough, but if you’re particularly busy with the hands-on part of the job, client acquisition is a role better left for someone with a more open schedule.
Ads, flyers, website content, social media, logos, images… All the ways your business gets pushed out to the public can quickly add up to a full-time job. It can also get expensive, and if you’re not sure what you’re doing, you could be pouring a lot of money into not a lot of leads. Marketing is definitely a job best left to a pro—particularly one who knows how to promote businesses in your field.
The nice thing about marketing is that it can be fairly easy and inexpensive. You likely don’t need to hire a full-time marketing person, and in fact, can likely find an outside company to handle all the details for you.
Human Resource Person
Once you start to take on more personnel, you’ll probably need someone to manage all the associated paperwork, legalities, and regulations. A human resources person can help with everything from organizing payroll to hiring new staff to fielding complaints. Depending on the size of your company, you may be able to outsource to a third-party, or it might make sense to have a full- or part-time person on your staff.
Get Back to Focusing on What You Love!
Being a business owner means wearing all those hats for a little while, but we highly recommend getting help on the daily operations that take you away from the heart of your business. Finding qualified and skilled help will let you get back to doing what you love (and what you’re good at)!