This past year has been difficult for people across the country—and across the globe. But it has been especially hard on local businesses, many of whom have lost clients and customers or have even been forced to close. Now more than ever, it’s important to support small businesses, any way we can.
Support Small Businesses for FREE
Small businesses are essential to our communities, so supporting them during these difficult times is essential, too. Small businesses bring money into the local economy—and keep it there. They add jobs. They promote competition. They foster entrepreneurship and innovation. They add character and charm… In short, they’re pretty darn important.
During these trying times, small businesses need support and patronage more than ever. Fortunately, helping out local companies doesn’t have to mean shelling out hundreds of dollars.
Here are some simple ways to support your favorite local businesses.
Follow and engage on social media
Social media is a low-cost and easy-to-use way for local business owners to build their brand and get their name out to potential clients. In recent years, it’s become a huge source of advertising and client acquisition.
A super-easy way to help a small company expand its reach is to interact with them on social media. Like their posts. Leave a comment. Share. It only takes a second or two, but it can make a big difference for a local entrepreneur.
Write a review
Do you read reviews before you buy a product or choose a service provider? If you’re like most shoppers, you probably do! Reviews are a big part of small business—an arsenal of glowing reviews can help clients feel more confident and comfortable about choosing to work with a business or service provider.
It only takes a few minutes to head over to Google, Facebook, or Yelp and leave a 5-star review for your favorite local business. Talk about your experience with the company and why you’d recommend them. Mention what makes them unique or special. Tell readers why you love this business!
Those few minutes could be the difference between a reader that keeps scrolling… and a brand-new client.
This might go without saying, but putting your money into local businesses, rather than in big national retailers or providers, is the best way to support local entrepreneurship. While it might not be feasible to trade all your online or big-box shopping for local companies, you can begin by making a plan.
Start with gifts for birthdays or the holidays. Head to your local farmers market for fresh produce. Try to find local replacements for products you might normally purchase online. It’s perfectly okay to start small and slowly try to expand your shopping list.
Really want to up the ante? Shop with a friend to double the spending power!
Want to Learn More About Supporting Small Business—Like Yours?
Are you a small business owner hoping to expand your reach and widen your client base? We can help! At Corridor Consulting, small business marketing is what we do! Contact us today and let’s chat about how we can help you broaden your horizons.